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...the ability to explain things in plain English, an understanding of expectations and lifestyle and, most importantly, trust. ...M C, London

Code of Ethics

In working with our clients we aim to operate in the spirit of the Personal Finance Society’s Code of Ethics.

  • We are committed to maintaining the highest standards of service and at all times we will act with honesty, integrity and transparency.
  • Our decisions will be made with a clear understanding of our clients’ needs, priorities, concerns and circumstances.
  • All clients will be treated as individuals, in accordance with the principles of Treating Customers Fairly.
  • We will always act openly and fairly in our dealings with clients.
  • We will respect confidentiality.
  • We will take all essential steps to ensure all advice is accurate and suitable for the individual client.
  • We will act with skill, care and diligence.
  • We will constantly review our practices to ensure our advice is fair.
  • We will ensure we adhere to regulatory standards and principles and maintain high professional standards.
  • We will provide our expertise to help our clients make capable, confident and informed decisions.
  • We strive always to provide the highest quality advice, never losing sight of each client’s individual objectives.

By operating in this manner, we aim to build a mutual respect in order to nurture life-long relationships with our clients.


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